Ivey Business School/Innovation North – Market Launch Campaign
2-Month Marketing Campaign for “The Compass” Systems Thinking Tool Launch VIEW LAUNCH VIDEO VIEW EXPLAINER VIDEO (voice over was not by us) SOCIAL MEDIA POST EXAMPLES We’re proud to showcase our comprehensive 2-month marketing campaign for the launch of “The Compass,” an innovative systems thinking tool designed to revolutionize organizational problem-solving. Our goal was to introduce “The Compass” to the market with a bang, highlighting its unique capabilities in simplifying complex business processes. Our strategy was multi-channel, encompassing targeted social media advertising, informative webinars, email marketing, and engaging content creation, including informative blog posts and captivating video tutorials. We partnered with key influencers in the systems thinking and business strategy spheres to amplify our message, reaching a wider, more relevant audience. The campaign’s centerpiece was an immersive virtual event where attendees experienced firsthand the transformative power of “The Compass.” This event not only provided a practical demonstration of the tool but also served as a platform for collaboration and thought leadership discussions. Post-launch analytics indicated a significant increase in brand awareness and tool adoption, exceeding client expectations. This campaign not only marked the successful launch of “The Compass” but also set a new standard in marketing for innovative business […]
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COIL/Innovation North – White Board Educational Video
We are excited to showcase our latest project, a whiteboard animation video that vividly illustrates the Circular Innovation Model for our client, The Circular Leadership Progam with COIL and Ivey Business School. Our objective was to bring this complex model to life, making it accessible and engaging for a diverse audience. The video employs dynamic visuals and clear, concise narration to guide viewers through each stage of the model – from ideation to implementation and beyond, highlighting the cyclical nature of sustainable innovation. An educational yet captivating video that not only explains the Circular Innovation Model but also emphasizes its significance in today’s eco-conscious business landscape. VIEW VIDEO
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BASF/Innovation North – Corporate Announcement Video
In our latest project, we had the privilege of producing a corporate announcement video for a collaboration between BASF and Innovation North of the Ivey Business School. Our team crafted a narrative that not only conveyed the essential information but also captured the essence ofInnovation North’s corporate identity and vision for the future. Utilizing cinematic visuals, compelling storytelling, and dynamic motion graphics, we brought to life the excitement and significance of this major corporate milestone. VIEW VIDEO
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