Ivey Business School/Innovation North – Market Launch Campaign
2-Month Marketing Campaign for “The Compass” Systems Thinking Tool Launch VIEW LAUNCH VIDEO VIEW EXPLAINER VIDEO (voice over was not by us) SOCIAL MEDIA POST EXAMPLES We’re proud to showcase our comprehensive 2-month marketing campaign for the launch of “The Compass,” an innovative systems thinking tool designed to revolutionize organizational problem-solving. Our goal was to introduce “The Compass” to the market with a bang, highlighting its unique capabilities in simplifying complex business processes. Our strategy was multi-channel, encompassing targeted social media advertising, informative webinars, email marketing, and engaging content creation, including informative blog posts and captivating video tutorials. We partnered with key influencers in the systems thinking and business strategy spheres to amplify our message, reaching a wider, more relevant audience. The campaign’s centerpiece was an immersive virtual event where attendees experienced firsthand the transformative power of “The Compass.” This event not only provided a practical demonstration of the tool but also served as a platform for collaboration and thought leadership discussions. Post-launch analytics indicated a significant increase in brand awareness and tool adoption, exceeding client expectations. This campaign not only marked the successful launch of “The Compass” but also set a new standard in marketing for innovative business […]
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Century 21 Realtor Brand Creation
Branding Project: “The Realtor” – A Godfather-Inspired Real Estate Identity In a bold move to differentiate in the competitive real estate market, we crafted a unique brand identity for “The Realtor,” heavily inspired by the iconic style and themes of the classic film, The Godfather. Our aim was to create a brand that stands out with its distinctiveness, charisma, and authority, much like the revered cinematic masterpiece. The concept revolved around imbuing “The Realtor” with a sense of gravitas and influence, resonating with clients who appreciate not just real estate expertise, but also the art of negotiation and strategy. Our branding included a sophisticated logo, a website with a classic aesthetic, and marketing materials that exude the elegance and power reminiscent of The Godfather. We ensured that every element, from typography to color schemes, echoed the timeless allure of the film while staying relevant to the modern real estate landscape. This branding strategy has successfully positioned “The Realtor” as a memorable and authoritative figure in the industry, appealing to a niche market of clients looking for a real estate experience that goes beyond the ordinary. VIEW SITE VIEW INSTAGRAM
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